Nobody likes to be told that what you spent years of your life learning, is becoming obsolete. We have often been criticized by the DJ establishment because of this. Unlike some of our competitors, our goal is not only to preserve the legacy of the DJing culture, and we are not afraid to break the rules and do things differently, if we feel it would improve the performances in the long run.
Based on that, we focus on bringing out technological tools that help the DJs focus on the artistic part of their skills, and relegate the technical side to the machine. We believe that nobody cares if you know how to beatmatch tracks in 1 second or 1 minute, that is not what makes you a better DJ.
Atomix Productions' philosophy has always been to use ground-breaking technology to help bring DJing to the masses by reducing the costs and accessibility, and to use this technology to help DJs mix better.
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